AR Effect & Content Hybrid Designer

I design viral beauty filters and interactive experiences driven by user behavior.

Resume

jessicasu3h

Featured Work

AR & Spatial Design

Engineered viral effects using Meta Spark & TikTok Effect House, focusing on spatial proportion and user interaction.

Growth-Hacking Content

Selected as a Meta Bonus Creator, driving over 108M impressions through data-backed viral content strategies.

3D Virtual Commerce

Conceptualized & optimized 3D apparel for the Zepeto metaverse, navigating virtual goods production pipelines.

Viral AR Filter Performance

Identified a gap in trending "mid-face shortening" filters that alienated users with longer facial proportions. Engineered a custom AR beauty algorithm focused on universal facial harmony. By meticulously balancing digital highlights and contouring optimized for bare skin, the filter bridged standard beauty constraints with user-centric design, resulting in top 1% organic viral growth.

Impressions

Total Organic Reach (Meta)

Saves

User Retention & Engagement Rate

Short-form Content Performance video

Growth-hacked a targeted TikTok channel from a 200-follower baseline to viral milestones without paid media. Achieved this by analyzing user engagement trends, testing visual hooks, and applying data-driven content strategies to optimize watch-time and save ratios.

Views

Single Asset Performance

Saves

Single Asset Performance

VR(Zepeto) 3D Spatial Design

Conceptualized and modeled high-fidelity 3D wearable assets for the Zepeto metaverse. Bridged high-fashion aesthetics with virtual economy constraints using Unity and Blender. Focused on intricate texturing and polygon optimization, demonstrating technical proficiency in the end-to-end pipeline of spatial design and virtual goods production.

Unity 3D

Maya & Blender Modeling

Low-Poly

Asset Optimization

How I Design for Engagement

User Insight

I align on audience psychology, viral trends, and content goals before designing.

Design → Iteration

I build prototypes, test visual logic (e.g., facial proportion, 3D optimization), and refine continuously.

Viral Growth

I launch the asset, track retention algorithms, and leverage data to scale reach.

How I Design for Engagement

User Insight

I align on audience psychology, viral trends, and content goals before designing.

Design → Iteration

I build prototypes, test visual logic (e.g., facial proportion, 3D optimization), and refine continuously.

Viral Growth

I launch the asset, track retention algorithms, and leverage data to scale reach.

How I Design for Engagement

User Insight

I align on audience psychology, viral trends, and content goals before designing.

Design → Iteration

I build prototypes, test visual logic (e.g., facial proportion, 3D optimization), and refine continuously.

Viral Growth

I launch the asset, track retention algorithms, and leverage data to scale reach.

About Me

Shawn Park

ArtCenter College of Design & Caltech exchange. 8 years of cross-functional design experience bridging fine art with technical AR execution. Z-generation native creator understanding the raw mechanics of viral content.