AI Effect &
XR Content Designer

AI Effect &
XR Content Designer

I design AI-powered AR experiences that drive creator adoption and user engagement.

I design AI-powered AR experiences that drive creator adoption and user engagement.

Resume

Resume

Resume

Resume

108M+

108M+

108M+

Impressions.

Impressions.

3.6M+

3.6M+

3.6M+

Video Call Uses.

Video Call Uses.

900K+

900K+

900K+

Shares.

Shares.

646K+

646K+

646K+

Saves.

Saves.

Selected Impact

Driven by creator adoption, user behavior, and platform-native design strategies.

Featured Work

Featured Work

AR & Spatial Design

Designed AI-enhanced AR effects optimized for creator sharing and user engagement, generating 100M+ impressions across platforms.

Growth-Hacking Content

Built data-driven short-form content strategies that increased engagement and organic reach through platform-specific optimization.

3D Virtual Commerce

3D Virtual Commerce

Conceptualized & optimized 3D apparel for the Zepeto metaverse, navigating virtual goods production pipelines.

Conceptualized & optimized 3D apparel for the Zepeto metaverse, navigating virtual goods production pipelines.

Viral AR Filter Performance

Viral AR Filter Performance

PROBLEM
Identified a gap in AR beauty filters where diverse facial structures were not well represented.

SOLUTION
Developed a facial proportion system that adapts in real time to enhance natural balance.

RESULT
108M+ impressions
3.6M+ video call uses
900K+ shares

PROBLEM
Identified a gap in AR beauty filters where diverse facial structures were not well represented.

SOLUTION
Developed a facial proportion system that adapts in real time to enhance natural balance.

RESULT
108M+ impressions
3.6M+ video call uses
900K+ shares

0M

Impressions

Total Organic Reach (Meta)

0M

Video Call Uses

Opens

41M Opens · 3.1M Captures · 900K Shares · 646K Saves

41M Opens · 3.1M Captures · 900K Shares · 646K Saves

AI Filter Exploration

AI Filter Exploration

PROBLEM
Explored how AI-generated filters influence user engagement and visual interaction.

SOLUTION
Tested multiple AI-driven visual styles and interaction patterns to evaluate shareability and user response.

RESULT
Ranked within the top 20% of Effect Creators in the first month.

PROBLEM
Explored how AI-generated filters influence user engagement and visual interaction.

SOLUTION
Tested multiple AI-driven visual styles and interaction patterns to evaluate shareability and user response.

RESULT
Ranked within the top 20% of Effect Creators within the first month.

0%

Top AI effect Creator

within the first month from TIKTOK

Short-form Content Performance video

Short-form Content Performance video

STRATEGY
Applied data-driven trend analysis and user engagement insights to optimize content performance.

RESULT
A single video reached 99K views, 1,850 likes, and 850 saves from a 200-follower baseline.

STRATEGY
Applied data-driven trend analysis and user engagement insights to optimize content performance.

RESULT
A single video reached 99K views, 1,850 likes, and 850 saves from a 200-follower baseline.

0K

Views

Single Asset Performance

0

Saves

Single Asset Performance

VR (Zepeto) 3D Spatial Design

VR (Zepeto) 3D Spatial Design

PROBLEM
Virtual fashion assets often face limitations in performance and visual quality within real-time platforms.

SOLUTION
Designed and optimized 3D wearable assets for Zepeto, balancing visual fidelity, polygon efficiency, and platform constraints.

RESULT
Delivered optimized assets that maintained high visual quality while improving performance and usability in a real-time XR environment.

PROBLEM
Virtual fashion assets often face limitations in performance and visual quality within real-time platforms.

SOLUTION
Designed and optimized 3D wearable assets for Zepeto, balancing visual fidelity, polygon efficiency, and platform constraints.

RESULT
Delivered optimized assets that maintained high visual quality while improving performance and usability in a real-time XR environment.

Unity 3D

Maya & Blender Modeling

Maya & Blender Modeling

Low-Poly

Asset Optimization

Media & Collaboration

Contributed to media exposure through content and outreach,

supporting placements in major publications.

How I Drive Growth

User Insight

I analyze creator behavior and audience psychology before designing.

Design → Iteration

I prototype and refine experiences based on interaction and engagement data.

Growth

I optimize for retention, shareability, and creator adoption to scale reach.

How I Drive Growth

User Insight

I analyze creator behavior and audience psychology before designing.

Design → Iteration

I prototype and refine experiences based on interaction and engagement data.

Growth

I optimize for retention, shareability, and creator adoption to scale reach.

How I Drive Growth

User Insight

I analyze creator behavior and audience psychology before designing.

Design → Iteration

I prototype and refine experiences based on interaction and engagement data.

Growth

I optimize for retention, shareability, and creator adoption to scale reach.

About Me

Shawna Park

XR-focused designer with experience in AI-powered AR effects and interactive content.

I specialize in translating complex systems into intuitive experiences that drive user adoption and scalable engagement across platforms.